...transparency...

brilliant interview on c4 news tonight with the head of mcdonalds in the uk. he managed to get his lengthy prepared spiel out in answer to a question about how mcdonalds is changing - apparently they're striving for greater transparency and to dispel the myths that have appeared about their food and business - but when pressed further about exactly which myths he wanted to dispel he just repeated the same blurb, twice!

bloody brilliant, were it not for the fact that the interviewer was heard to ask a continuation of the question (i.e. there was change and dialogue) i would have sworn it was on a tape loop... same expression, same tone, exact same wording. what a guy, i would say he'll go far but it seems he already has.