norwich union magazine

i read an article yesterday about new regulations that are coming in about recycling electronics. sure, they should have been introduced years ago, but it's still a positive step, particularly with the rapid turnover of TVs and computers these days. it was with this rare feeling of hope for the environment that i arrived home to find norwich union magazine.

wrapped in plastic. thick. glossy. a picture of Laurence Llewelyn-Bowen on the cover. logos and adverts. utter shit.

this is what we need to combat. think of the incredible waste here: paper and ink; electricity for printing and production; lives spent writing these trite articles or, more likely, culling them from other glossies; office equipment bought and used; more lives spent producing, planning, administering, organising, booking, delivering; fuel for distribution; packaging for shipping... it soon spirals beyond control.

all this so that a few thousand people on some stupid mailing list can get a magazine that they don't want, don't need and don't even intend to look at. all so i can chuck it straight in the recycling and the process can repeat.

utter utter shit people. please stop.